Recently, to fully leverage the one-stop public intellectual property service functions of the Beijing (Zhongguancun) International Intellectual Property Service Hall, the training event titled "Intellectual Property Protection and Utilization Under the Revised Trademark Law" was successfully held in the conference room at the West Gate of Xinhua 1949 Cultural Finance and Innovation Industrial Park. Guided by the Beijing Municipal Intellectual Property Administration and hosted by the Capital Intellectual Property Service Industry Association, the event was jointly organized by China Printing Co., Ltd., Beijing Deheng Law Firm, Beijing MindArch Intellectual Property Office and Beijing Jingdu Law Firm, attracting participants from more than 30 enterprises.

Training Scene

During the thematic sharing session, Wang Wenjun, Lawyer, Partner and Deputy Director of the Intellectual Property Business Center at Beijing Deheng Law Firm, delivered a keynote speech entitled "Interpretation of Key Revisions to the Revised Trademark Law and Coping Strategies for Enterprises". He elaborated on the background and overall orientation of the law’s revisions as well as corresponding corporate response strategies, sorting out core solutions for enterprises to adapt to the Revised Trademark Law.Lawyer Wang Wenjun specializes in legal services covering corporate trademarks and other intellectual property rights. He has provided services to over a hundred domestic and overseas enterprises, and handled thousands of trademark-related litigation and non-litigation matters, including numerous winning cases before the Supreme People's Court and Higher People's Courts.

Thematic Lecture on Key Revisions of the Revised Trademark Law and Corporate Response Strategies

Mr. Zhu Feng, Business Director of Beijing MindArch Intellectual Property Office, delivered a presentation themed "Practical Practices of Patent Application and Analysis of Examination Trends". Focusing on the new normal of patent examination, he shared a practical guide for enterprises to respond to intellectual property challenges. In the era of AI governance, low-quality patents created through extensive and superficial packaging are rapidly losing market value; only high-value hard scientific and technological achievements that can withstand rigorous examination will receive accurate valuation.Mr. Zhu once participated in compiling training materials for new patent examiners as an instructor. He boasts extensive experience in patent examination, patent agency, patent retrieval and analysis, as well as patent invalidation litigation.

Keynote Speech on Patent Application Practices & Examination Trend Analysis

Lawyer Wang Fei, Senior Partner at Beijing Jingdu Law Firm, delivered a presentation themed "IP Rights Enforcement, Protection and Risk Prevention". Starting with corporate risk prevention amid the restructuring of trademark right boundaries, she elaborated on multi-dimensional risk prevention measures including prioritizing actual trademark use, guarding against trademark abuse, curbing trademark hoarding, reinforcing internal IP management and adopting diversified remedy channels.Recognized by renowned legal rankings such as Chambers & Partners as a recommended lawyer specializing in IP litigation for global audiences on multiple occasions, Lawyer Wang was named among China’s Top 15 IP Lawyers in 2023 and has also received industry accolades including the IP Star of Strength Award from Lawnewshub.

Keynote Speech: IP Rights Enforcement, Protection and Risk Prevention

The Capital Intellectual Property Service Industry Association will help innovation entities fully grasp the key revisions of the newly amended Trademark Law, assist enterprises in avoiding legal risks arising from trademark registration, use, transfer and rights enforcement, improve their comprehensive capacity for intellectual property utilization, strengthen their core market competitiveness, and foster a sound business environment featuring law-based exercise of intellectual property rights and compliant operation.

(Source: IP Today)